How is gaining an understanding of the external environment, Operation Management

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How is gaining an understanding of the external environment

How is gaining an understanding of the external environment (Exhibits 1a-1c) different than analyzing the external environment (Exhibit 3)? Why do you think that it is important to separate the two?

Exhibit 1a - Key Strategic Trends in the Macro environment that affect many sectors across society

Exhibit 1b - Key Strategic Trends in the Sector and Industry Environment related to the specific sector and/or industry

Exhibit 1c - Key Strategic Trends in the Competitive environment related to the specific industry segment

Exhibit 3 - Analysis of the segment's external environment

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