Question:
Improving an organization's place in a search engine and the likelihood of being found by consumers is a complex process. However, there are steps that can be taken to rise to the top of the search rankings.
In preparation for this discussion, please read the required material and watch the assigned videos, then respond to the following questions from Chapter 6 of the textbook:
In your initial post, answer the following questions from the textbook and your instructor:
1. How is a recommendation engine different from a search engine?
2. Besides e-commerce websites that sell products, what are some other ways recommendation engines are being used on the Web today?
3. Before implementing a content-based recommendation engine, what kind of information would website operators need to collect about their products?
4. What are the four limitations or challenges that recommendation systems sometimes face?
(Turban, et al., 2017).
In your response, complete the following:
1. Name two additional ways that recommendation engines are being used on the Web today and explain the benefit to the consumer.
Your response should be substantive (at least 150 words) and include reference citations and use APA formatting.