How in which areas the company was successful


Assignment

You will find a for-profit company that is succeeding in an Emerging Market country other than its own. Please create an Information Rich PowerPoint explaining how that company managed to be successful. There should be a minimum of 10 slides. Please include references on the last slide.

Outline below:

I. Background of the Country Involved
II. General Background of Company chosen
III. General strategic reasons the company chose that country
IV. Specific entry mode, marketing, alliance, adaptation strategies used
V. Explanation of how in which areas the company was successful
VI. Conclusion: The future outlook for the company in this country.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: How in which areas the company was successful
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