Pick a company that does business nationally and internationally and make not of what environmental facotrs come into play when they make decisions on how to promote their product/service. In particular, examine:
- How the global economic and political situation influences them
- How important physical infrastructure and capital
- If demographics plays a part, how?
- Any issues brought up by cultural variances between the nations of operation
- What emphasis the company puts on social and ethic responsibilities compared to legal ones
- How much they are influences by local, national and international laws such as the Foreign Corrupt Practices Act
- What impact technology has upon the business