Discuss the below:
Mini-Case Analysis: Aflac has been an award-winning campaign for years.
(a) How important do you think the "voice of the brand" is? Why not have multiple quacking ducks?
(b) Explain how its media use has contributed to its success. In particular, describe how the media mix has evolved.
(c) If you were a member of the team planning the next year's campaign, what other media might be useful and why?