How important is marketing in a global sales strategy


Homework: International Management Consultant

For this homework, you are an international management consultant for the Allied Sanitation Company's (ASC) executive management team which is exploring the possibility of producing, marketing and distributing their new, innovative sanitation product internationally. What advice would you offer the management team to help them to be successful in managing this new global initiative? What soft skills do global managers need to demonstrate in an international environment? How important is marketing in a global sales strategy? How important are the political, legal, and socioeconomic conditions to ASC?

This summary should be a minimum of 500 words. This homework needs to be completed using MS Word, so if you use an Apple device, make sure you have the correct software. Submissions that cannot be accessed by the instructor due to compatibility issues will receive an automatic zero.

Wild, J. J., & K.L. Wild (2015). International Business: The Challenges of Globalization. (8th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 978-0-13-386793-0).

Format your homework according to the following formatting requirements:

(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.

(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Business Management: How important is marketing in a global sales strategy
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