how important is it to be personally invested in


How important is it to be personally invested in an idea? Can you sell an idea that you have no stake in? Why or why not? Using one of the resources from the Course Readings, provide an example of an author who is communicating in a way that tells a reader that the author is credible and is a trustworthy source. 
what is jargon? What is a colloquialism? When is is most acceptable for these kinds of rhetoric to be used?  

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