Problem
Answer the following questions using: (i) shoes, (ii) barbecue grill, (iii) car, (iv) toaster, (v) iPad, and (vi) adopting a pet from a shelter.
• How important are reference groups to the purchase of the above-mentioned products or activities? Would their influence also affect the brand or model? Would their influence be informational, normative, or identification? Justify your answers.
• What reference groups would be relevant to the decision to purchase the product or activity (based on students on your campus)?
• What are the norms of the social groups of which you are a member concerning the product or activity? Describe the norms involved and the sanctions for not conforming.
• Could Asch-type situation be used to sell the product or activity?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.