Professional Assignment
Answer the following questions using: (a) shoes, (b) barbecue grill, (c) car, (d) toaster, (e) iPhone and (f) adopting a pet from a shelter
1) How important are reference groups to the purchase of the above-mentioned products or activities? Would their influence also affect the brand or model? Would their influence be informational, normative, or identification? Justify your answers.
2) What reference groups would be relevant to the decision to purchase the product or activity (based on students on your campus)?
3) What are the norms of the social groups of which you are a member concerning the product or activity? Describe the norms involved and the sanctions for not conforming.
4) Could Asch-type situation be used to sell the product or activity?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Paper-Template.rar