Assignment task: Learn more about crisis public relations.
YouTube Videos:
- Top PR nightmares: What went wrong
- Crisis Communication - Need of Communicating During Crisis, Phases, Steps & Importance with examples
Search through this week's news stories for any businesses that are facing public outcry and pick one.
Answer the following questions.
Q1. What company is in the news and why?
Q2. What tactics is the company using for dealing with complaints against it (apologies, product recalls, placing blame on others, etc.)?
Q3. Is this company responding effectively or not? Why?
Q4. If you were in charge of the public relations effort, what would you do differently or in addition to what this company is currently doing? Be creative here!
Q5. In your opinion, is the company deceiving the public at all through outright lying, stretching the truth, or only painting one side of the picture? Or is the company being totally honest?
Q6. How important are ethics in crisis communication? To whom does the company owe loyalty and responsibility to?