How ikea used focus groups to improve new retail stores, Management Information Sys

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How ikea used focus groups to improve new retail stores

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Q: Describes how IKEA used focus groups to improve its new retail stores. Choose a service. As a marketing manager, how would you go about using focus groups to identify GAPs in your service and identify ways to improve your service? Explain.

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Management Information Sys: How ikea used focus groups to improve new retail stores

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