Problem
P. T. Barnum originated the publicity stunt and press event that was an event solely to attract media coverage.
Ivy Lee opened one of the first PR firms in New York in 1904. He developed a PR campaign, reached out to stakeholders, and brought the practice of public relations into the 21st century.
Edward Bernays, a nephew of Sigmund Freud, emphasized identifying your target audience, conducting research to understand their views, and tailoring your message accordingly.
How have the efforts of Barnum, Lee, and Bernays added to the present-day public relations practitioner, and what do you think the future of public relations encompasses?