Problem
Watch the YouTube video "Millennials: Changing Consumer Behavior: Goldman Sachs' Lindsay Drucker Mann" then answer these questions.
a) How do Millennials differ from their predecessors Baby Boomers? What about those in the following cohorts?
b) How have Millennials changed the way consumers in their generation behave from a consumer behavior perspective?
c) The video discusses some of the ways that Millennials differ as consumers. Can you name more and explain?