How have companies been successful in charging high prices, Marketing Management

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How have companies been successful in charging high prices

Problem

Give two examples of brands where manufacturing costs are well below the selling price. With that in mind provide answers to the below questions:

My 2 brands are Bosch Automotive Spare parts and Mercedes Cars.

a) How have the companies been successful in charging high prices to the brand's consumers, despite the low costs of manufacturing?

b) How is customer information used as a part of the pricing strategy?

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Marketing Management: How have companies been successful in charging high prices

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