Homework
Read the case first then answer the questions Contrast the Airbnb customer value proposition with chain hotels/motels, and single proprietor bed and breakfasts.
a) Contrast the Airbnb customer value proposition with chain hotels/motels, and single proprietor bed and breakfasts.
b) What are the biggest strengths and weaknesses of chain hotels/motels, single proprietor bed and breakfasts and Airbnb?
c) How has the lodging consumer changed?
d) How does the Airbnb customer value proposition address this change?
e) What key factors are likely to determine the success or failure of Airbnb?
f) What recommendations do you suggest for Airbnb to improve its competitive position while mitigating current and future risks?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Airbnb-Case.rar