Discussion Post: Operational Planning
• Horizontal Integration is a type of strategy pursued by a company in order to strengthen its position in the industry.
• Within your Thompson (2020) text, read the Chapter 6 Assurance of Learning Exercise #1 related to Live Nation (attached) (https://www.livenationentertainment.com/) Please go through the URL and also attached for Live Nation and respond to the following questions:
• How has the Live Nation company used horizontal mergers and acquisitions to strengthen its competitive position?
• Are these moves primarily offensive or defensive? for Live Nation Please explain.
• Has either Live Nation or Ticketmaster achieved any type of advantage based on the timing of its strategic moves?
• Relate your response to each of the above to our coursework (Thompson text) from this week. Every above point should be related to attached horizontal strategies which is attached for the company Live Nation which is attached and also refer the URL for Live Nation
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.