Students will develop the product strategy sections of their marketing plan.
1. Product Strategy
a. Positioning
b. Product strategy
c. Pricing strategy
Q1: Internet affect on price
How has the Internet affected price considerations? Analyze several different industries, such as airlines, sales, hotel reservations, and book sales.
Q2: Pricing strategy
Four recent Computer Science graduates are starting their own software services firm. They plan to promote a "good value" pricing strategy to their customers. Would you recommend this pricing strategy?