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Buyers' perceptions of a product and its price are an important influence on pricing. Value consciousness, price consciousness, and prestige sensitivity are three ways of describing these perceptions. Discuss how these characteristics influence the buying decision for one of the following products: a new house, an airline ticket, or an automobile.
Internet affect on price- DQ2 Collapse
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How has the Internet affected price considerations? Analyze several different industries, such as airlines, sales, hotel reservations, and book sales.
separate DQ1 AND DQ2