Select a publicly traded firm, preferably one that has been in existence for a while. A comprehensive listing of U.S. publicly traded firms can be found at the Investor Guide website as well links to each firm's homepage and other financial data. You can access the firm's SEC filings, which are available through the SEC website.
Complete a digital poster (you are welcome to use 1 powerpoint slide or design your poster using another software - word, illustrator, paint, etc) that represents the firm and its evolution. The goal is to highlight the firm's beginnings, acquisition and divestiture activity, and movement from one corporate-level strategy to another. You will need to do some extensive research on the firm to identify common linkages between operating units. Submit your poster to blackboard using this assignment link.
Your poster should address the following questions:
- How has the firm's corporate-level strategy evolved over time?
- What is the current corporate-level strategy and what links, if any, exist between business units?
You should also be able to provide the following:
- A critique of the current corporate-level strategy (too much diversification, integration, too many acquisitions, too few or little, just right, and why)