Discussion Post: Insight on Technology "Big Data and Predictive Marketing"
• How does big data enable predictive marketing?
• Are there any drawbacks to the increasing use of predictive marketing?
• Have you experienced predictive marketing in your own shopping? If so, what was the experience like? Were suggestions accurate and helpful?
• How has the Covid-19 pandemic impacted Stitch Fix?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.