Discussion Post: Project Planning
Horizontal Integration is a type of strategy pursued by a company in order to strengthen its position in the industry. Within your Thompson (2022) text, read the Chapter 6 Assurance of Learning Exercise #1 related to Live Nation and respond to the following questions:
a) How has the company used horizontal mergers and acquisitions to strengthen its competitive position?
b) Are these moves primarily offensive or defensive? Explain.
c) Has either Live Nation or Ticketmaster achieved any type of advantage based on the timing of its strategic moves?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.