How has marketing management changed in the last ten years?
What orientation does the organization where you work have?
What elements of Walt Disney as a company orientation toward the market led you to decide on its actual orientation?
What changes could the organization make to embrace the holistic marketing concept?
Explain how you have been involved in all six elements of the consumer behavior model this workshop?
Explain how an organization triggers changes in consumer behavior, for example introducing stimuli (coupons and advertising), in the marketplace.