Assignment
Answer the following questions in 250 words from the Runners Supply Case Study:
1. How has Julie's target market changed over the years?
2. Do you think Julie should make changes to the products she offers? Based upon the case study, what exactly do you recommend that she should do?
3. How could Julie be more certain that any actions she takes will more completely address the needs of the consumer group she is targeting?
4. Briefly explain the risk(s) involved with implementing your suggestion.