How has big data changed our assumptions about the agenda


Journal Problem

Objectives: To have students understand how the media plays a role in the agenda of the market.

Read the NY Times article titled "How Companies Learn Your Secrets". Once you have read this article, watch the film on YouTube: "Consuming Kids The Commercialization of Childhood 2008 BUY TO SUPPORT MORE GREAT WORK"

Answer these questions in your journal prompt

i. How have cultivation and agenda setting changed now that digital users make their interests available to media producers?
ii. How has big data changed our assumptions about the agenda? What might it mean that users cultivate their own messages?
iii. What current day examples do we see at play when thinking about cultivation theory and agenda-setting?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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