Assignment:
Using the APA writing style (6th Edition) and a minimum of three scholarly resources, two of which must be from the Ashford University online library, construct a three-to-four page paper based on the following questions/issues:
a. How has advertising evolved into its current state?
b. Describe changes taking place in today's advertising industry.
c. Describe how a target market helps the manager in an advertising plan.
d. What role does economics play in advertising?
Must be 3-4 pages in length using this book:
Arens, W. F., Schaefer, D. H., & Weigold, M. F. (2012). M: Advertising. New York, NY: McGraw-Hill Irwin. ISBN: 9780078028915
and two other credible sources.