Assignment: GLOBAL MANAGEMENT
A. Uber's Strategies for Initiating Platform
• Apply the concepts of lecture slides on platform strategy to answer the questions below:
• How is Uber a platform business?
• How had Spotify successfully launched a platform business?
B. Ride-sharing Market in the US vs. China
• What challenges does Uber face in China?
C. Strategy for Competing with Other Platforms
• Is there a "Winner-takes-all" effect in the China ride-sharing industry? What are the implication of your answer to Uber's platform strategy in China?
D. Strategic Recommendation
• Do you agree with Travis Kalanick's strategy for Uber in China? What are your recommendations?
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.