How gray marketing negatively affects a company


Assignment:

Gray market goods are products that are exported from one country to another without authorization from the trademark owner. Briefly explain how gray marketing often negatively affects a company and its product offerings. Provide a specific example to help explain your answer.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: How gray marketing negatively affects a company
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