Discussion Post: Segmentation
After reviewing the YouTube video "PROF. PHILIP KOTLER's insightful Live Session for ABS PGDM Students!" choose one of the Major New Themes in Marketing outlined by Professor Kotler and discuss it in detail. Provide a current day example and how this will withstand environmental impacts of the seven Major Wicked Problems Facing Humankind as presented by Professor Kotler.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.