Discussion Post: Marketing Strategy
After reviewing the video below choose one of the Major New Themes in Marketing outlined by Professor Kotler and discuss it in detail. Provide a current day example and how this will withstand environmental impacts of the seven Major Wicked Problems Facing Humankind as presented by Professor Kotler.
YouTube Video: "PROF. PHILIP KOTLER's insightful Live Session for ABS PGDM Students!" Philip Kotler: The Father of Modern Marketing and "COVID-19 Pandemic Impact on Marketing" for PGDM students and aspirants of Asian Business.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.