Problem 1. How is the effectiveness of public relations best measured? Explain your answer. What are three types of evaluation techniques used in PR? Provide examples of each. At what stage of the PR campaign should evaluation occur? Explain your answer.
Problem 2. What are some tools or techniques used to inform, influence, and motivate external public? What are the ramifications of ineffective communications to the external public? How do ethical considerations affect an organization's communications process during a crisis?
Problem 3. What is the significance of the communication process in PR? What types of interference (noise) might a PR professional experience in the communication process? Why is feedback critical to the communication process? What criteria are used to identify the most effective and efficient PR channel or medium?
Problem 4. How do you determine the newsworthiness of an issue? Why is it important to use inverted pyramid style and the five Ws in a press release? What are some advantages and disadvantages of the various types of media?