How effectively have they mixed and matched marketing, Operation Management

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How effectively have they mixed and matched marketing

1. Pick a brand and gather all its marketing communication materials.

2. How effectively have they “mixed and matched” marketing communications?

3. Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time?

4. How explicitly have they integrated their communication program?

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Operation Management: How effectively have they mixed and matched marketing

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Operation Management: How effectively have they mixed and matched marketing

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