How effective mass media in campaigns aimed at public good


Primary Task Response: Within the Discussion Board area, write 500-700 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas: 

  • How effective is mass media in campaigns that are aimed at the public good (such as those against drunk driving, encouraging no texting while driving, advocating getting regular health checkups, or preventing forest fires)?
  • Have you changed your own behaviors because of these campaigns? If so, explain how.

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