How drew quantified the size of the customers pain


Assignment task:

Case Dropbox - It Just Works

Sometimes is also essential to quantify the pain's size (how hard the pain is for the user...).

Drew and his team, during the development of Dropbox, were able to better-shaped the customer need (access to files) by putting some figures and creating a quantitative description out of that.

How Drew quantified the size of the customer's pain? What metrics did he use?

Please answer with detail and with information of the case

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