Research Company and Product/Service
1. Describe the segmentation process as it relates specifically to your project (Include value-based and profile-based).
2. Describe the targeting process as it relates specifically to your project (Include strategic and tactical targeting).
3. What is your Value Proposition? How did you arrive at it? What is your Positioning Strategy? How did you arrive at it?
4. How does your company manage profit growth? (i.e. Increasing sales revenue, Lowering costs, Acquisitions and Mergers?)