How does Vera Bradley stack up against its three major competitors?
From the data in the case (including case Exhibits 1, 2, 4, 5 & 6), which of its four industry rivals is the strongest?
Which firm appears best poised for growth in the next 3-5 years?
How would you advise the management to improve the company's market standing, competitiveness, and financial performance over the next 3-5 years? What steps should management take?