Question: What Should Marketers Know?
Visit a retail store such as a grocery store, Target, or Walmart. Using a camera or your smartphone, take a few color photos of the product and its packaging (front and back). Next, post your photograph to the discussion board and, in your post, address the following:
• Briefly describe the product and the strategy that was used to promote the product.
• What culture do you believe this product is marketed toward?
• How does this product differ from others within the same product category? Be descriptive and provide three key points.
• Why do you think this marketing strategy is effective?
• How can this market strategy be improved?