Select one (1) of the company's brand names- Nike
Evaluate this brand name based upon the criteria . How do you think the brand name was chosen? Does it suggest the product benefits (i.e., Easy Off oven cleaner)? Does it fit the company or product name (i.e., Excedrin and Nuprin are scientific-sounding names)? Is it memorable, distinctive and positive? Is it simple (Bold laundry detergent) and emotional (Obsession perfume)?
In your opinion, is the brand name effective? Why or why not?
Select one (1) of the company's products and evaluate its packaging. (Note: This does not have to be the same product that you chose for discussion of brand name.) How does this packaging meet the challenges: (a) attracting customer attention; (b) addressing environmental concerns; (c) health, safety and security issues; and (d) cost reduction.
In your opinion, is the packaging effective? Why or why not