A CPA firm should try to uphold the high ethical standards ofthe professin. But it's also a business which must operate profitably. How do we reconcile those two goals? Are they in needof reconciliation, or can they coexist naturally? How does thenature of the CPA firm's practice (audit, tax, litigation supportfor bankruptcy or divorce) impact your opinion? How do you respondto the adage 'business ethcs is an oxymoron'?