How does the web enhance the tv businesses for the, Computer Engineering

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How does the web enhance the tv businesses for the

Review the Interactive Session on Turner Broadcasting and e-commerce in the Management Information Systems: Managing the Digital Firm on pages 381-382. Then write a short paper (400 to 800 words) that answers all four Case Study questions on page 382.

1. Describe the unique features of e-commerce technology illustrated in this case?

2. How does the Web enhance the TV businesses for the companies discussed in this case? How does it add value?

3. Why is NASCAR TrackPass a good example of Turner Sports New Media's value to sports league sites?

4. Do you think Turner Sports new Media will continue to grow steadily? Why or why not?

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