How does the total market for a new product differ from a, Project Management

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How does the total market for a new product differ from a

1. How does the total market for a new product differ from a company's addressable market? Which market is more relevant for forecasting a company's revenues?

2. For a company with a new product, how can you estimate its potential market share?

3. How do you estimate the potential margin and capital turnover for a young, high-growth company? Are the company's current margin and capital turnover relevant?

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