The following questions are pertaining to the company Frito-Lay: How does the supply chain of the Company Frito-Lay help the company achieve its strategic goals? How is the supply chain organized? How has it evolved over time? Is it the best structure in your opinion for the business? What are the major strengths and weaknesses? (SWOT Analysis) How does the supply chain create value, or increase the competitiveness, of the business?