Business Article Review
a. Find an in-depth marketing related article related in Bloomberg Business week and answer the four questions below in detail. Do your interest lie in health, fashion, auto, sports, etc?
Write about these and other stories but the entire review must be marketing related and the article must come from Bloomberg Business week. Management, leadership, human resources and other related topics are not marketing topics.
Reviews of management related articles are considered unacceptable for this class. They will receive a grade of
b. Write a 3-page paper in response to the following questions:
1. What is the main theme/topic of the article and why is it important to managers?
2. Asa manager, how would you implement or use what you've learned from this article once you are working in the "real world?" Would this even work in the real world?
3. How does the subject matter in this article tie in with at least three topics or concepts that are discussed in the textbook?
Define each concept and explain why these ideas, strategies, etc., best illustrate the term or concept. Elaborate or talk about this aspect. Simply mentioning the term or concept is not sufficient. Define and discuss it.
Use "Writing Across the Disciplines Rubric" found in Blackboard, Course Information, as a writing guideline. One Business Article review sample paper is posted on Blackboard, Course Information.
Upload the paper to Blackboard, Assignments, using SafeAssign. Each paper must be no less than 2 ./4 fully, develowd pages and no more than 3. This is the equivalent of approximately 1,000 - 1,200 words. Use 12 pt. font. 1" margins, and double space the paper.