Marketing Homework
The purpose of this homework is to give you the opportunity to apply the course concepts and demonstrate your understanding of the course concepts. Each question requires a response of at least 100 words.
I. Discuss fully the 6 categories of new products and provide a detailed justification for how you would categorize the Tastykake Sensables line. Apply the concepts from chapter 1 and support your position with facts from the case.
II. Explain fully all aspects of the New Product Development 5 Stage Process. Evaluate the Tastykake Sensables new product development activities by comparing and contrasting to the process described.
III. Create a product innovation charter (P.I.C.) for Tastykake. Explain in detail all aspects of a product innovation charter discussed in chapter 3.
IV. Develop a concept statement for Tastykake Sensables. Explain fully the 3 aspects of the product concept and 2 approaches to writing a concept statement discussed in chapter 4.
V. Discuss fully the 4 steps in the problem analysis procedure, reverse brainstorming. Chapter 5
VI. Discuss fully the 3 types of attributes, analytical attribute techniques, and determinant gap maps for snack products. Chapter 6
VII. Discuss fully adaptive conjoint analysis and the USA, Japanese, and German made car example. Chapter 7
VIII. i) Compare and contrast with examples, umbrella brand with individual brand strategies discussed in chapter 16. Go to tastykake products website ii) List 6 product types featured on that page and provide your reasoning for classifying the Tasty Baking Company brand strategy as either umbrella or individual. iii) View the Tastykake packaging on amazon to get information to support your position.
IX. Discuss the 6 categories of brand names identified in chapter 16 and explain which category best describes the Tastykake brand name.
X. Identify and discuss 6 changes at Flowers Foods (Tastykake) from 2016 to 2018. Refer to the Fact Sheets I provided.
For example, 2016 Sales $X vs 2018 Sales $Y
XI. Identify and discuss 6 changes from the 2016 to 2019 Snack Food Industry.
Are Tastykake products Chips? Nuts? How does the report classify Tastykake products? What changes have occurred in this category?
XII. How would you classify the sale and marketing of some snack food products?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Text Book: New Products Management by Merle Crawford and Anthony Di Benedetto, Tenth Edition.