Problem: Find an example of an organization that has created an online community to market a product or service and answer the following questions:
Q1. What products or services is the organization attempting to market via its online community?
Q2. How does the organization engage consumers?
Q3. Do you feel that the organization is successful in generating consumer interest for its products and services? Why or why not?
Q4. Does the organization rely on professionally created content, user-generated content, or a combination of both?
Q5. If users are generating content, how is it being utilised? To market a product? For product development?