How does the new ownerships penchant for entertainment, Operation Management

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How does the new ownerships penchant for entertainment

In 2016, the UFC (Ultimate Fighting Championship) sold for over $4 billion to WME-IMG talent agency. What can the new owership do to make the $4 billion investment worth the purchase? Where can they gain, or sustain competitive advantage? How does the new ownership's penchant for "entertainment" interfere or benefitin comparison with the previous method the UFC conducted business?

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