1. Although technological factors were not highlighted in our PESTEL analysis of McDonalds, what are examples of technological factors that could affect or change McDonald's business for the better?
2. Why do you think other companies-like Taco Bell-have been able to find success in launching out-of-the ordinary menu items and McDonald's has not?
3. How does the McDonald's 2016 SuperBowl Commercial address the needs of their stakeholders? What competitive advantage is it highlighting? https://www.youtube.com/watch?v=GS_-aNSlebY