Discussion Post: Marketing Planning
Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix (4 P's)? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.