Homework
A. Company Description
a. Select a company to develop a marketing plan for. You could also develop a plan for a company that you want to start.
b. Highlight the company's recent history (1-5 years), successes and challenges of the organization. For a fictitious company explain what the company hopes to accomplish and what challenges may arise.
B. Strategic Focus and Plan
a. This section details the strategic direction for the entire organization which will inform the strategic direction of the company's marketing program.
b. Include the mission and vision statements
c. Identify a minimum of three corporate (or business unit) strategic goals
d. Identify the company's core competency and sustainable competitive advantage.
C. Reflection on the marketing concept. (500 words)
a. At the end of your homework, reflect on the marketing concept in comparison to more traditional approaches to conducting business.
b. How does a company's strategic goals impact the marketing function?
c. How does the marketing function create value for customers?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.