1) How does the marketing concept apply to non-profit organizations? Are there aspects of the marketing concept that do not apply to non-profit organizations? Refer to specific theory presented from the lectures and the text in your answers. Please use original examples to illustrate.
2) Explain all the possible ways that you could use market research if you worked for Mattel on the Barbie brand. Make sure that you also explain the benefits from each piece of market research you define.