Problem 1. Conglom Foods produces carbonated and non-carbonated cocktail mixers, such as tonic water, Pona Colada mix, and grenadine syrup. Consider two of the following target markets:
children (ages 4-8)
'tweens (ages 9-14)
teens (ages 15-19)
young adults (ages 20-30)
adults (ages 30 +)
1) How does the market make buying decisions?
2) How would you go about targeting this market?
3) Do you think this is an appropriate target market for Conglom, and for what type of beverage product?
Problem 2. Write a target market recommendation to the beverage unit. Your recommendation should include:
1) an overview of target market, including buyer behavior.
2) reasoning behind your recommendation, including the research you did
3) preliminary suggestions for product type.